Introduction to Digital Marketing
What is Digital Marketing?
- Definition and Importance
- Traditional Marketing vs. Digital Marketing
Core Concepts
- Customer Journey & Marketing Funnels
- B2B vs. B2C Digital Marketing Strategies
Key Channels of Digital Marketing
- SEO, SEM, Content Marketing, Email Marketing, Social Media, Affiliate Marketing
Website Planning and Development Basics
Understanding Websites and Landing Pages
- Importance of a Company Website
- Essential Website Elements for Conversion
Introduction to CMS (Content Management Systems)
- WordPress Basics
- Choosing the Right CMS for Your Business
Search Engine Optimization (SEO)
Introduction to SEO
- What is SEO? Why is it important?
Types of SEO
- On-Page SEO (Keywords, Meta Tags, URLs)
- Off-Page SEO (Backlinks, Social Signals)
- Technical SEO (Sitemap, Robots.txt, Mobile Optimization)
SEO Tools and Techniques
- Google Search Console, Google Analytics
- Keyword Research Tools: Ahrefs, SEMrush, Ubersuggest
Search Engine Marketing (SEM) and Paid Ads
Introduction to SEM
- What is PPC (Pay-Per-Click)?
Google Ads Fundamentals
- Creating Campaigns: Search, Display, Video, Shopping Ads
- Bidding Strategies and Budget Management
Campaign Optimization
- Quality Score, Ad Extensions, A/B Testing
Social Media Marketing (SMM)
Introduction to Social Media Platforms
- Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest
Organic vs Paid Social Media
- Growing a Community Organically
- Running Paid Ads (Facebook Ads Manager Basics)
Content Strategy for Social Media
- Content Calendars, Hashtag Strategy, Influencer Marketing
Content Marketing
Introduction to Content Marketing
- Importance of Valuable Content
- Types of Content: Blogs, Videos, Infographics, Podcasts
Creating a Content Strategy
- Audience Personas
- Content Planning and Distribution
Content Promotion
- Organic Promotion vs Paid Promotion
- Content Syndication Techniques
Email Marketing
Understanding Email Marketing
- Building and Managing Email Lists
Email Campaign Creation
- Newsletters, Drip Campaigns, Promotional Emails
Email Marketing Tools
- Mailchimp, HubSpot, SendinBlue
Best Practices
- Personalization, Segmentation, A/B Testing, GDPR Compliance
Affiliate Marketing
Introduction to Affiliate Marketing
- How Affiliate Marketing Works
Setting Up an Affiliate Program
- Networks: Amazon Associates, ShareASale, CJ Affiliate
Tracking and Managing Affiliates
- Tools for Managing Commissions and Performance
Influencer Marketing
Understanding Influencer Ecosystem
- Types of Influencers (Mega, Macro, Micro)
Building Successful Campaigns
- Identifying, Engaging, and Collaborating with Influencers
Measuring Influencer ROI
- KPIs and Performance Metrics
Web Analytics and Data-Driven Marketing
Introduction to Web Analytics
- Setting Up Google Analytics
Understanding Metrics
- Sessions, Bounce Rate, Conversion Rate, CTR
Using Data for Optimization
- Heatmaps (Hotjar), User Flow Analysis
Conversion Rate Optimization (CRO)
What is CRO?
- Importance in Digital Marketing
CRO Techniques
- A/B Testing, Multivariate Testing, Funnel Optimization
Landing Page Best Practices
- CTA Optimization, Page Speed, Mobile-First Design
Mobile Marketing
Introduction to Mobile Marketing
- SMS Marketing, Push Notifications, App-based Marketing
Mobile Ads
- In-App Advertising, Mobile Search Ads
Mobile SEO
- Mobile Responsiveness, AMP Pages
E-commerce Marketing
Understanding E-commerce Ecosystem
- Platforms: Shopify, WooCommerce, Magento
E-commerce SEO and Paid Ads
- Optimizing Product Pages
- Running Google Shopping Ads
Retention Strategies
- Abandoned Cart Emails, Loyalty Programs
Digital Marketing Strategy and Planning
Creating an Integrated Digital Marketing Strategy
- Setting SMART Goals
- Choosing the Right Channels
Campaign Planning and Execution
- Budget Allocation
- Monitoring and Adjusting Campaigns